The program will: - contribute to the overarching objectives of Resiliency and Public Trust Strategic Initiatives of Sustainable CAP by enabling the development and adoption of industry-led sector-specific assurance systems to manage risks, enhance resiliency, and address market considerations and challenges to public trust at the national level - help small and medium-sized enterprises export products by supporting the adoption of assurance systems and tools to make verifiable claims in order to meet market requirements The program aims to: - increase and diversify exports to markets where Canada has Free Trade Agreements in place - support industry to develop, verify, and integrate assurance systems to address market and regulatory requirements (for example, food safety, plant and animal health surveillance, animal welfare, environmental sustainability, traceability, market attributes and quality standards) - enable industry to make credible, meaningful and verifiable claims about the health, safety, and quality of Canadian agriculture products
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