AgriCompetitiveness programming will assist industry-led efforts to provide producers with information needed to build capacity and support the sector’s development. Funding will be provided to support sector-led activities such as farmer-oriented seminars, and conferences that identify industry best practices and build the capacity of the sector, farm business management and farm safety information and tools, as well as activities that build agricultural awareness. The AgriCompetitiveness Program aims to help the agricultural sector to leverage, coordinate and build on existing capacity, enhance safety, adapt to changing commercial and regulatory environments, seize new opportunities, share best practices, and provide mentorship opportunities. The program will build on existing capacity by facilitating the sharing and expansion of skills, knowledge, and best practices, and increase agricultural awareness. It will also provide for activities that allow agri-businesses to transition, adapt, and improve their profitability by nurturing the entrepreneurial capacity of new and established farmers, delivering farm safety initiatives, and cultivating individual and industry leadership. The program will provide funding to the sector to promote the benefits of a career in agriculture and to enhance the public's perception of agriculture and its role in the economy. The program will also support activities undertaken by important domestic agricultural fairs and exhibitions which have strong international and domestic components, as well as, generic agriculture awareness activities which will help strengthen public trust about the origin of the food they eat and how it is produced.
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