The UPS® Digital Connections Program, developed in collaboration with Sealed Air Corporation and the UPS Customer Technology Program (CTP), provides SMBs with crucial digital tools and expert support to help them compete more effectively in the e-commerce space. The program is designed to help businesses improve their online presence, streamline their digital marketing efforts, and build stronger connections with customers. Participants receive access to a robust set of resources including free digital marketing software (like HubSpot, Canva, or Mailchimp), training on effective e-commerce strategies, and assistance with implementation. The program focuses on offering tangible, tech-based business solutions—ranging from customer communication tools to branded marketing assets—at no cost to qualifying businesses. With a strong emphasis on professional development, UPS Digital Connections supports companies in improving lead generation, website conversion, customer engagement, and overall brand strength. This initiative is especially beneficial for businesses lacking internal marketing departments or technical expertise.
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